You’ve spent hours crafting the perfect website, filled with original content and designed to convert. You’re proud of your work, but you can’t help wondering… is anyone seeing it? It turns out search engines are hardwired to rank websites that have search engine optimization (SEO) techniques in place.
What is Search Engine Optimization?
SEO is the process of optimizing a website for search engines, in order to increase its visibility and rank on search engine results pages (SERPs) Ie, Google, Bing, Yahoo, etc. This can be done through on-page optimization (changes made to the website itself) and off-page optimization (actions taken outside of the website). Today we will just be talking about the on-page optimization of your website.
Why do I need SEO on my website and how does it work to help me rank higher in search engines like Google, Bing, Yahoo!, etc.?
Most people know that search engines are the first place many people go to find information online. In fact, over 90% of customers will start their search and decide where they are shopping, before ever leaving their home. In order to ensure that your website is one of the first websites potential customers see, you need to invest in search engine optimization. Optimizing for search engine rankings is an essential element to any search engine marketing strategy.
Create meaningful page titles
One of the most important aspects of SEO is creating meaningful page titles. This is the text that appears in the search engine results pages (SERPs), and it’s important to make sure it accurately reflects the content of the webpage.
To create a meaningful page title, start by thinking about what potential customers would search for to find your website. For example, if you own a pet store, you might want to title your page “pet store” or “pet supplies”. You should also make sure that your page titles are under 60 characters long.
Write accurate meta descriptions that use search-friendly words
Meta descriptions are short snippets of text that appear under a website’s title in search engine results pages. They are used to summarize the content of a website, and should be written using search-friendly words that will encourage potential customers to click through to your website.
Some examples of accurate meta descriptions would be “pet supplies for all your animal needs” or “find the best pet food and toys at our store”. Be sure to keep your meta descriptions around 50-160 characters.
Include keywords in your website content
In order to ensure that your website is easily found by potential customers, it’s important to include keywords throughout your website. Keywords are words or phrases that people might search for in order to find your website and the services or products you provide.
Update your site regularly with relevant content
Keeping your website up to date with fresh, relevant content is one of the most important things you can do to improve your search engine optimization. Search engines are constantly crawling the web to index new websites and pages, so the more fresh content you have, the more likely your site is to be found. Adding blog posts to your website is one of the best ways to improve your search engine optimization (SEO).
Include Alt Tags for all your images & Videos
Alt tags (or alternative text tags) are text descriptions that are used to identify an image. They are important for search engine optimization because they help search engines understand the content of an image
By implementing these five steps, you can help your website rank higher in search results, and attract more visitors.
If you are feeling overwhelmed with the task of SEO for your website, don’t worry! PowerBoot Web Solutions offers marketing packages that include search engine optimization (SEO) services. Our experts can help your website rank higher in search engine results pages, and we can also create effective content and backlinks to improve your site’s visibility. Contact us today for a free consultation!